Why the Most Effective Coaches Don’t Wait for Clients to Be “Ready"—and What They Do Instead

Coaching for Readiness: How to Guide Clients Who Aren’t Ready for Consistent Action (Yet)

Master the Readiness to Change Model to confidently guide your clients, transforming resistance and ambivalence into lasting progress—no matter where they are in their process of change.


You became a coach to help people create real change—but what happens when clients don’t follow through, stay consistent, or slip back into old habits?

Rushing into goal-setting too soon can backfire, skipping the deeper work needed for lasting transformation. The truth? Most clients aren’t in the action stage when they begin coaching—and even fewer are stable in maintenance, where long-term support is essential to sustain progress and prevent relapse.

When we push too early, we risk triggering resistance, self-doubt, and the quiet kind of burnout that drains both client and coach.

That’s where the Readiness to Change Model comes in. This evidence-based, stage-specific framework helps you identify where your client truly is—and adapt your coaching to meet them there.

In this CPD-approved (2 hours) masterclass, you’ll learn how to confidently guide clients through every stage of change—so you can avoid the pressure to push, always know where to focus your energy, and support consistent, lasting transformation.

Learn how to guide your clients from vague conversation to clear transformation using a proven focus-to-outcome session method. This is for coaches who are done with meandering sessions, unclear outcomes, and second-guessing their impact.

🎯 Ready to coach clients at every stage of change—without overgiving or burning out?

  • WHen?

    31st July ‘25
    7 - 9pm (UK/Ireland)

  • Where?

    Online (Zoom)

  • how much?

    Super Early Bird price: €29 (expires Thu 24th July)
    Early Bird price: €33 (expires Tue 29th July)
    Standard price: €39

  • CPD Approved?

    Yes, Approved for 2 CPD hours (UKIHCA)

    How long?

    2 hours

    Do I have to attend live?

    No:
    Attend the Live Event

    Lifetime Access to Recording 

What You’ll Learn in This Masterclass

Whether you're working with new clients who aren’t following through or long-term clients who are struggling to maintain progress, this masterclass will give you the tools to coach confidently—at every stage of change.

✅ Key Outcomes:

  • How to apply the Readiness to Change (RTC) Model in real coaching sessions—so you can meet clients where they are and guide them toward lasting transformation
  • How to quickly identify which stage your client is truly in—and use that insight to shape your session strategy, questions, and focus
  • Why most coaching tools fall short when clients aren’t in the action stage—and what to do instead to prevent resistance, frustration, and early drop-off
  • How to support clients through the maintenance phase—to ensure consistent follow-through and reduce the risk of relapse
  • How to turn resistance and inconsistency into progress—by working with ambivalence instead of fighting it
  • The mindset shift that helps you stop overgiving—and start running focused, sustainable sessions that actually work

“If information was enough, your clients would already be thriving. They don’t need more advice—they need you to guide them differently.”

✅ These aren’t just ideas—they’re practical skills you’ll use in every session.

👉 Reserve Your Spot Now

Why the Readiness to Change Model Is a Gamechanger for Coaches

Originally developed by James Prochaska and Carlo DiClemente, the Readiness to Change Model (part of the Transtheoretical Model of Behaviour Change) provides a robust, evidence-based framework for supporting meaningful change.

It’s used in health psychology, public health, and behavioural medicine—and now, it’s transforming coaching.

🎯 The real power of this model lies in its specificity.

The Five Stages of Change

The Readiness to Change Model outlines five distinct stages that clients move through when making meaningful and lasting change:

  1. Pre-contemplation – Not yet considering change
  2. Contemplation – Thinking about it, but not committed
  3. Preparation – Getting ready to take action
  4. Action – Making concrete behavioural changes
  5. Maintenance – Sustaining progress over time
  6. Adoption – Full integration where new behaviours become part of identity

Most clients will cycle through these stages more than once—often at different levels of readiness for different behaviours.

Knowing how to coach each stage is what transforms resistance into progress.

It allows you to coach not just a goal—but each distinct behaviour a client wants to change, according to their individual level of readiness.

For example:
  • A client may be fully ready to address nutrition and weight loss…
  • But only contemplating physical activity…
  • And still in pre-contemplation around stress or sleep habits.
Each of these areas is at a different stage—and requires a different approach.

“This completely changed how I approach every client—from day one.”

🧠 What This Means in Practice

By learning to apply the RTC Model, you’ll be able to:

✅ Identify the stage of change for each behaviour your client wants to address
✅ Adapt your approach accordingly—from awareness and values work in early stages, to structure and sustainability in later ones
✅ Coach more effectively at every level—guiding real progress from wherever the client starts

🔁 The Most Overlooked Stage: Maintenance

Many clients believe that once they start taking action, the work is done. But real, lasting change happens during the maintenance phase—typically defined as 3 to 6 months of consistent follow-through (and often longer).

Without support, it’s easy to slip, regress, or assume they’ve failed.

This is where most coaches lose traction—and clients lose faith.

This is where health coaches offer their most powerful value.

When you coach through the maintenance phase, you can:
  • Guide sustainable habit integration
  • Prevent relapse or perfectionism
  • Reinforce identity shifts and long-term confidence
  • Offer continued accountability, insight, and reflection

💼 Strategic Advantage for Your Coaching Practice

Supporting clients across all five stages of change—especially maintenance—opens up new possibilities for:

💡 Longer-term coaching packages
💡 High-value check-in or accountability models
💡 Increased retention, referrals, and results
💡 More effective discovery calls—by identifying true readiness, you can speak directly to where a client is, creating instant resonance and higher conversion.

“Coaches who understand the full arc of change don’t just deliver results—they build reputations.”

“When you apply this model, you don’t just feel more confident—you become the coach clients trust when it really matters.”

🧠 When you understand how to coach through the full arc of change, you don’t just support habits—you support transformation.

👉 Join the Masterclass and Level Up Your Coaching Practice

🏰 Bonus: The Readiness Coaching Toolkit – €77 Value

These tools are exactly what I wish I had when I was trying to coach clients through resistance—without burning out or second-guessing myself.

I created them so you don’t have to figure it out the hard way—and so you can show up to every session with clarity, confidence, and a structure that works.

✅ Bonus Resource #1 – €19 Value

Coaching with the RTC Model: A Practical Guide
Stage-by-stage reference for applying the model in real sessions—so you can guide clients with precision.

✅ Bonus Resource #2 – €29 Value

How to Identify a Client’s Stage of Change
A practical guide to recognising true readiness—so you can tailor your coaching approach from the first conversation.

✅ Bonus Resource #3 – €29 Value

The RTC Strategy Guide: Expert Coaching Tips for Every Level of Readiness
Real-world strategies for each stage—turning resistance, inconsistency, and uncertainty into focused forward movement.

Whether you're still in training or already seeing clients, these tools will sharpen your skills and deepen your impact. Instant access upon enrolment—yours to keep, even if you can’t attend live.

💡 Get instant access to these expert tools—plus the full live masterclass and replay.

👉 Enrol Now – Bonuses Included

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Meet Your Instructor

Shane Pearson is a 6x Lifestyle Coach of the Year, a recognized thought leader in transformational coaching, and a passionate mentor to the next generation of coaching professionals. With nearly two decades of experience and certifications in behavioural change, NLP, nutritional therapy and health and wellness coaching, Shane has trained and mentored hundreds of coaches, equipping them with the tools and confidence to create meaningful, lasting change in their clients’ lives.

Driven by a mission to educate, empower, and equip an army of highly trained, confident, and successful coaches, Shane is dedicated to elevating the coaching profession. His engaging teaching style combines neuroscience, mindset strategies, and practical coaching techniques that are immediately applicable in real-world scenarios.

Shane has coached, trained and mentored hundreds of coaches, and his work continues to inspire a ripple effect of positive transformation. Through his coaching, mentorship, and innovative training programs, Shane is building a community of change-makers committed to making the world healthier, happier, and more empowered.
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📝 CPD Accreditation & Pricing Section

🏅 CPD-Approved Training with Flexible Pricing

This masterclass is fully approved for CPD hours by the UKIHCA.

🕒 Includes lifetime access to the recording
📘 Bonus Toolkit worth €77 included
🎥 Attend live or watch the replay


💰 Pricing Tiers:


Tier Price Deadline
Super Early Bird: €29 until Thursday 24th July
Early Bird: €33  until Tuesday 29th July
Full Price: €39 starting Wednesday 30th July


Discount Code: Use CWC20 for 20% off any tier

✅ If for any reason the masterclass doesn’t feel valuable, no problem—we’ll refund you in full.
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Testimonials

Due to the amount of coaching tips, clear educational information, and the live coaching session at the end. I'm definitely going to sign up for more!
Past participant of the Coach with Confidence Masterclass
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I feel you give us the practical part of the coaching, which we might not always get yet. I find the sessions very useful and I feel more confident.

Past participant of the Coach with Confidence Masterclass
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100% Satisfaction Guarantee

We’re confident that this masterclass will transform your coaching approach, but if you find that it doesn’t meet your expectations, no worries! You can request a full refund within 30 days, no questions asked. 

Your satisfaction is our priority, and we want you to feel confident in your investment. If you don’t feel it’s adding value to your practice, we’ll make it right.

Your Questions, Answered

We understand that committing to a masterclass can raise a few questions or concerns. Here’s how we’ve addressed the most common ones:
  • Can’t make it to the live event?
    No problem! All masterclasses are recorded and will be available within 24 hours of the live session. You can watch them at your convenience, anytime, anywhere.

  • Worried about finding time to study?
    We’ve got you covered with lifetime access. Once purchased, you can revisit the material whenever you’re ready, at a pace that suits you.

  • Need professional development hours?
    Great news! Each masterclass is approved for 2 CPD hours by the UKIHCA, helping you meet your professional development requirements while gaining valuable skills.

  • Concerned about the cost?
    These masterclasses are designed to deliver high value at a low cost, maximizing your investment in both time and money.

  • Unsure if the content will meet your needs?
    Each masterclass is crafted by an experienced coach and trainer, ensuring practical, actionable insights that can be immediately applied in your coaching practice.

  • Not sure if this is right for your level of experience?
    Whether you’re just starting out or an experienced coach, our masterclasses cater to all levels, offering both foundational and advanced techniques.

You’ve seen the cost of pushing too soon. Now it’s time to coach with clarity and confidence—at every stage

✅ CPD-Approved | Limited Spots | Replay Access Included

👉 Register Now

Click below

Reserve Your Spot Now for €29 (Super Early Bird)

Approved for 2 CPD Hours 

All of the masterclasses in the Coach With Confidence Series are approved for 2 CPD hours with the UKIHCA.
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What You Will Experience

The Coach with Confidence Masterclasses are designed to deliver high-impact training at an affordable cost, maximizing your investment in both time and money.

Through these sessions, you’ll gain essential coaching skills, learn powerful techniques, observe live coaching demonstrations, and immerse yourself in an interactive learning environment.

These experiences will boost your confidence as a coach, empower you to assist clients in new ways, and enhance the impact of your coaching sessions.

1. Formal Instruction:

 Dive deep into the specific topic of the masterclass. You'll learn new skills, techniques, and strategies designed to equip and empower you as a confident coach.

2. Live Coaching Demo:
 

After the instruction, you'll have the opportunity to volunteer for a live coaching session or observe one. This is where theory meets practice—witness advanced coaching techniques in action, delivered by an award-winning coach

3. Group Discussion and Q&A: 

Finally, we’ll unpack the live coaching demonstration through a highly interactive group discussion. This session is designed to integrate deeper learnings and provide ample time for your questions.

Coaching for Readiness: How to Guide Clients Who Aren’t Ready for Consistent Action (Yet)

I really enjoyed the masterclass - I really appreciate the combination of teaching first, followed by a coaching demo - it really brings everything to life!  It was excellent.



 
Maria - Health Coach 

There is huge benefit in watching an experienced coach in a real life coaching situation, however adding in time to dissect the session and discuss our questions absolutely turbo-charged it for me.


- Lyn    

I just wanted to say a massive thanks for your last coach with confidence session. I used the framework in a client session (a follow up from one where I felt like the impact was lacking) and it really worked. She ended by telling me that it was the kick up the bum that she needed. And it felt easy!!. Your sessions have helped me develop my coaching skills far more than my coaching qualification ever did.


- Nancy W. – Health Coach   

2hr Online Coach With Confidence Masterclass
Coaching for Readiness: How to Guide Clients Who Aren’t Ready for Consistent Action (Yet)
Live Event: Thursday 31st July @ 7:00pm GMT

Super Early Bird Price

€29
Expires Thursday 24th July '25

Early Bird Price

€33
Expires Tuesday 29th July '25

Regular Price 

€39
From Wednesday 30th July '25
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